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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?

A) Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use, and create a schedule for communication delivery.
B) Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.
C) Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.
D) Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.

2. During a reorganization, the communication manager is asked to conduct interviews with department managers to gather ideas about changes that could help achieve the new vision. The communication manager is told that leadership plans to lay off 25% of this group and those slated for redundancy have already been determined. Leadership wants the interviews completed before redundancies are announced. In response to this request, the communication manager should recommend that:

A) Only the managers who will not be laid off be interviewed.
B) Volunteers from the entire group be solicited for interviews.
C) A random sampling of the managers be interviewed.
D) Interviews be conducted after layoffs have occurred.

3. An independent consultant has completed a confidential report on a community bank's lending practices confirming that criticisms made publicly against the bank are justified. As the communication manager is exiting the building, a reporter who claims to have seen the report demands to talk with someone in authority.
Which of the following is the communication manager's BEST immediate response?

A) "I am not able to help you at this time. Give me your number and I will contact you."
B) "Please come in while I find someone who can speak with you."
C) "I cannot comment on this. Our company policy is for you to make an appointment to talk with the responsible executive."
D) "The report has not been released so you must have seen a leaked copy. You will be the first person I will call the moment it goes out."

4. Which is the FIRST step to take when a CEO wants an expert to develop a training program for managers in effective communication?

A) Research current information and resources available for managers.
B) Draft a training outline/course plan for effective communication.
C) Film the CEO delivering an all-staff message about the new management training.
D) Clarify the program goals and develop a communication strategy.

5. Strategic alignment as a core concept in reputation management is defined as the degree of:

A) Knowledge among key audiences of supportive behavior and operational capacity needed to understand the "how" and the "why" of a firm's strategic intents.
B) Supportive behavior from employees needed to understand the "how" and the "what" of a firm's strategic intents.
C) Supportive behavior among key audiences rooted in awareness and understanding of the "what" and the
"why" of a firm's strategic intents.
D) Strategic awareness among key audiences of supportive behavior and understanding of the "how" and the "what" of a firm's strategic intents.

Solutions: