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Microsoft MB-220 Exam Syllabus Topics:

TopicDetails

Configure marketing applications (20-25%)

Configure organization settings- configure administration settings including LinkedIn Lead Gen and quota limits
- configure data sources for synchronization
- create and manage templates
- configure portal integration
- configure landing page settings
- configure domain authentication
- configure data protection tools
- configure social media
- configure webinar providers
Configure marketing settings- configure matching strategies
- configure marketing email settings
- configure customer journey settings
- configure opt-in settings
- configure email deduplication settings
- configure lead scoring settings
- configure required options for publishing journeys
- create and configure marketing calendars
- manage assets and content settings
Manage insights- analyze contact insights
- analyze lead insights
- analyze segment insights
- analyze customer journey insights
- analyze email insights
- analyze lead scoring model insights
- analyze marketing page insights
- analyze marketing form insights
- analyze website insights
- analyze redirect URL insights

Manage segments and lists (10-15%)

Create and manage segments- determine segment type
- create market segments
- create segments using Natural Language Query
- configure dynamic segments using Designer
- combine segments using union, exclude, or intersect logic
- create segments from external sources using customer insights
Create and manage subscription centers and lists- determine usage scenarios for subscription lists
- create a subscription list
- add a subscription list or lists to a form
- create a segment based on a subscription list
- create a subscription center marketing page
- understand how and where to publish subscription centers

Create and manage marketing forms and pages (10-15%)

Create marketing forms- determine which marketing form type to use
- determine form requirements and limitations
- create a marketing form using a template
- create landing forms and pages
Create and manage marketing pages- create marketing pages
- add content to marketing pages
- add forms to content blocks
- apply a style to marketing pages
- integrate marketing pages with marketing emails
- preview and validate marketing pages
- publish marketing pages
- monitor visitors to marketing pages

Manage leads, contacts, and accounts (5-10%)

Create and manage leads- create leads
- synchronize leads from LinkedIn
Create and manage accounts and contacts- create and manage accounts
- create and manage contacts
- manage activities

Create and manage marketing emails (5-10%)

Create email messages- create an email message by using a template
- define mandatory fields for email messages
- add dynamic content to email messages
Manage email messages- define message requirements
- preview messages by using the Basic and Inbox options
- check Spam Scores
- design and run A/B tests on email messages
- validate and publish messages

Manage customer journeys (10-15%)

Create customer journeys- determine content types required for a customer journey
- create a customer journey by using a template
- implement actions
- implement targets
- implement flow control for customer journeys
Publish and manage customer journeys- configure required options for publishing journeys
- check customer journeys for errors
- publish a customer journey

Manage events and webinars (10-15%)

Create and configure events and webinars- create an event team
- set up venues and sessions including internal and external tracks
- set up speakers
- configure webinar options
- configure event website
- create and manage event forms
- create stream events on Microsoft Teams
- set up event agenda
Manage events and webinars- create event invitations, banners, and social media posts
- Manage event registration, including attendee check-in.
- manage speakers, registration, waitlists, and attendees
- manage sponsors, vendors, logistics, and accommodations
- record and view financial information for events

Configure Dynamics 365 Customer Voice (10-15%)

Create surveys- create a theme and upload images
- add pages to a survey and personalize data
- identify survey question types
- add survey questions
- determine respondent types
- determine submission options
Preview, test, and publish surveys- add surveys to emails
- add surveys to a webpage
- add surveys to customer journeys
- clone, import, and translate surveys
Manage survey responses- view a summary of survey results
- analyze survey responses
- implement conditional logic for survey actions

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Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

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