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Google Display Exam Practice Test Sample Questions:

1. Tom is reviewing his YouTube ad performance through the Google AdWords reporting feature. He would like to review the number of users who clicked his ad and converted to a sale on his
Website. What requirement must Tom have satisfied to see the conversion reporting feature for YouTube ads?

A) He must have uploaded a promoted video on YouTube.
B) His ads must be prepaid.
C) He must have added the Google AdWords Conversion Tracking code to his Website page.
D) His YouTube ads must be placed through a YouTube reservations agent.

2. You are a Google AdWords consultant for several clients and you want to introduce them to
advertising on YouTube. One of your clients is skeptical of advertising on YouTube and they would like to know several reasons why they should invest in YouTube. Which one of the following is a valid statement about YouTube that would appeal to your client?

A) YouTube advertising costs less than Google AdWords.
B) People perform so many searches on YouTube that it is the second largest search engine in the world.
C) YouTube users watch close to 1 million videos per day.
D) Google AdWords captures the history of what users have watched so advertisers can target to videos their audience prefers.

3. Jerry wants to purchase a video ad on YouTube for his company's ad campaign. Jerry has hired you to help him manage the advertisement and he would like to know how long the video ad can be. Which of the following statements is the most accurate statement regarding video ads on YouTube?

A) The video can have a maximum length of eight minutes, though YouTube recommends a length not longer than two minutes.
B) The video can have a maximum length of five minutes, though YouTube recommends a length not longer than two minutes.
C) The video can have a maximum length of two minutes, though YouTube recommends a length not longer than thirty seconds.
D) The video can have a maximum length of ten minutes, though YouTube recommends a length not longer than two minutes.

4. Brad is managing an SEO effort for his company, which also includes Google AdWords placements. His company offers services in the US and in Europe. Brad would like to make certain the Google AdWords ads appear in English, French, and German. Which one of the following is the best approach Brad should take to make certain his ads appear in the appropriate languages?

A) Brad will need to create a separate campaign for each language and target the best location for the ad.
B) Brad will first need to identify the locations for the ads and then Google will translate the ads when users from the different countries trigger the ad to be displayed.
C) Brad will need to create a separate campaign for each language.
D) Brad doesn't need to do anything. Google AdWords will translate the ads for him when users from these different countries trigger the ad to be displayed.

5. Which of the following metrics gives the number of times the ad was clicked divided by the number of times the ad was shown?

A) Click Through Rate (CTR)
B) Average CPC
C) Average CPM
D) Clicks

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