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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of the following represents an opportunity to update the managed taxonomy and classification rules?

A) A client has run an inventory report, and wants to identify their highest-performing categories.
B) A client wants to review their data activation integrations.
C) A client needs a promotional category added to their taxonomy for a month-long sale.
D) A client has run an inventory report, and wants to prune categories that are returning zero inventory.

2. Which of the following is a real world use case for a search campaign?

A) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
B) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
C) Ensure customers receive relevant offerings when landing on the site page.
D) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
E) Leverage the device-bridging technology to find users across their devices.

3. In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

A) Web Developer
B) Data Analyst
C) Audience Creation Specialist
D) Executive Sponsor
E) Media Execution
F) Program Manager

4. You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?

A) It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.
B) It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.
C) The data from the tag will be available after 48 hours in the Provider Inventory Report.
D) The data from the tag will be available after 24 hours in the Provider Inventory Report.
E) The data from the tag will be available immediately in the Provider Inventory Report.

5. Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)

A) bk_addZipHash
B) bk_addAddressHash
C) bk_addPhoneHash
D) bk_addNameHash
E) bk_addEmailHash

Solutions: