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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud. Which method should they use to send the email from Marketing Cloud?

A) Use Content Builder Send Flow to send the email to the Salesforce Campaign
B) Create a Journey with a Salesforce Data entry source and an Email Activity
C) Create a Journey with a Salesforce Campaign entry source and an Email Activity
D) Create a scheduled Automation with a Query Activity and a Send Email Activity

2. A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation. Which two considerations should be made? (Choose 2 answers)

A) The directory cannot contain more than five file triggers.
B) The directory is unable to be used by another File Drop Automation.
C) The directory used by the file trigger should be inside the import directory.
D) They may utilize an external FTP site.

3. Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder. Which field name should be included in the report in addition to email address?

A) Contact ID
B) External ID
C) CampaignMember ID
D) Individual ID

4. Northern Trail Outfitters (NTO) is launching a new campaign that will collect subscriber information to better target and segment its marketing communications.
NTO wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. If the subscriber opens or clicks after three messages, they will be removed from the campaign.
Which solution should the consultant implement?

A) A File Drop Automation with Filtered Data Extensions
B) User-Initiated Send Definition with User-Initiated Send Definitions
C) A Multi-Step Journey with Data Extension/Automation entry source
D) A Multi-Step Automation with User-Initiated Send Definitions

5. A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension. How could MobileConnect be used to accomplish this?

A) Use an outbound message template with embedded AMPscript to capture the response.
B) Use a vote/survey message template to capture the response.
C) Use an info capture message template to capture the response.
D) Use a text-response message template with embedded AMPscript to capture the response.

Solutions: