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Quick guide if you don't have time to read whole the page
The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.
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For more details visit:
Marketing Cloud Developer Exam Reference
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Contact Handling | 14% | - Use contact model concepts effectively - Handle contact identity resolution - Implement contact segmentation and filtering - Manage contact attributes and data |
| Topic 2: AMPscript and Server-Side JavaScript | 23% | - Implement AMPscript in email, CloudPages, and landing pages - Write AMPscript for email content personalization - Write Server-Side JavaScript for custom functionality - Use AMPscript functions for data manipulation - Debug and troubleshoot AMPscript and SSJS code |
| Topic 3: Marketing Cloud APIs | 20% | - Work with API endpoints for data operations - Implement API authentication methods - Utilize REST and SOAP APIs for integrations - Create and manage API integrations |
| Topic 4: Platform Architecture | 15% | - Design solutions using Journey Builder - Implement triggered send architectures - Build automations in Automation Studio - Create and manage CloudPages - Configure and use Query Activities |
| Topic 5: Data Modeling | 16% | - Design and implement data models using Data Extensions - Utilize Data Views for data access - Define contact data structure and contact key - Implement data import and export processes - Implement data relationships (one-to-one, one-to-many) |
| Topic 6: Security and Data Governance | 12% | - Configure data privacy and compliance settings - Manage API key security and OAuth flows - Apply data retention policies - Implement role-based access controls |
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