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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You are a Google AdWords consultant for a company that sells their software online. Your client is using Google AdWords for search and as part of the Google Content Network. Your client also uses your services for SEO. Today you meet with your client and they would like to add a way to track and learn how users are interacting with their websites. What solution, of the following, would be best for your client's objective?

A) Google Sponsored Listing
B) Google Analytics
C) Google Conversion Tracking
D) Google AdWords Editor

2. You are working with an online sporting goods store in your city to organize and refine their Google AdWords strategy. The store manager has created different ads under one campaign and is resisting the idea of multiple campaigns to manage in Google AdWords. Which of the following is a reason to create separate campaigns for different products the store offers?

A) Multiple campaigns will reduce the cost per click.
B) With multiple campaigns in one account you can set different daily budgets.
C) Only with multiple campaigns can the store use the geographical locations.
D) Multiple campaigns allow the store to target multiple countries.

3. You are a Google AdWords consultant to a company that sells magic tricks, stage props, and costumes for theatres. Their website is robust, full of good articles and keywords, and wellorganized. As their new Google AdWords consultant, which one of the following AdWords strategies would you recommend for their different lines of products?

A) Create separate campaigns for product line: one for magic tricks, one for stage props, and one for costumes.
B) Create one campaign for all of their products to maximize ad exposure.
C) Create keywords that are specific to purchasing magic tricks, stage props, or costumes.
D) Create a campaign based on their products and use placements to target their audience.

4. What reporting portion of Google Analytics would you examine if you're interested in seeing your most popular pages in your website?

A) E-commerce
B) Web page views
C) Content
D) Goals

5. Consider a Web developer who wants to track events on his site but these events do not generate a pageview. The developer cannot readily use conversion tracking on an event, such as a Flash event. How can the developer track these events?

A) The event can be tracked with the Google AdWords conversion tracking added to the event as a script.
B) Unless the event can trigger a pageview command, the Flash events cannot be tracked.
C) The event can be tracked with the Google Analytics' _trackPageview function.
D) The event can be tracked by adding the Google AdWords conversion tracking code to the end of the event script.

Solutions: