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Google Display Exam Practice Test Sample Questions:

1. Jan has a Website selling shoes and socks online. She would like to use Google AdWords' costperacquisition approach for her ads. If Jan uses this approach what must she also do?

A) Jan must be a preferred Google vendor.
B) Jan must set her CPC maximum bids to a minimum of 25 cents.
C) Jan must use the Conversion Optimizer.
D) Jan must also use Google Checkout.

2. Google makes many recommendations for Google AdWords users for direct response campaigns. One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad. What other reason is valid for using the cost-per-click bidding?

A) If you want to be included in Google Content Network, you must use cost-per-click bidding.
B) If you want to include video overlays ads, you must use cost-per-click bidding.
C) If you are creating a display ad, you must use cost-per-click bidding.
D) If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.

3. You want to create a watch page companion ad for an expandable YouTube video ad. What is the size of a watch page companion ad that YouTube requires for the expandable YouTube video ad?

A) 500x500
B) 640x360
C) 300x250
D) 950x500

4. Todd is interested in creating text ads for the Google Content Network though his business partner thinks he should use image ads. There are several reasons why Todd should use a text ad in the Google Content Network. Which of the following is NOT a valid reason why Todd should use a text ad in the Google Content Network?

A) Text ads are better than image ads to draw the users' attention.
B) Todd can use text ads to address Google Content Network members that don't accept imag e ads.
C) Todd can realize a lower cost per acquisition with text ads than with displays ads.
D) Text ads are the most versatile ad format with the widest reach across the web.

5. Your client is interested in the Google Content Network's ability to use an in-stream ad. Which of the following is an example of an in-stream ad in the Google Content Network?

A) It's an ad that is displayed as part of the DoubleClick partnerships.
B) It's an ad that is fed into the Google Content Network of sites partners.
C) It's an ad that is displayed in the middle of a website in a rich-media content placeholder.
D) It's an ad that shows at the end of a video.

Solutions: