Exam Name: Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials
Certification Provider: Oracle
Corresponding Certification: Oracle Marketing Cloud
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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Onboarding and Integration | - Data ingestion methods - Third-party data integration |
| Topic 2: Privacy, Governance, and Data Compliance | - User consent and governance controls - Data privacy principles |
| Topic 3: Oracle Marketing Cloud Data Management Platform Fundamentals | - Platform architecture and components - Core concepts of Oracle DMP |
| Topic 4: Campaign Activation and Data Usage | - Audience activation workflows - Integration with marketing channels |
| Topic 5: Audience Segmentation and Management | - Audience creation and segmentation rules - Identity resolution and profile management |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.
- A. Option B
- B. Option E
- C. Option D
- D. Option C
- E. Option A
Correct Answer: A 🗳️
Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues.
Identify the problem.
- A. The apps are ranked different priorities.
- B. You cannot create a single campaign to deliver to multiple app partners.
- C. The apps use different delivery methods.
- D. The apps support different IDs.
- E. The apps receive data via different win frequencies.
Correct Answer: C 🗳️
Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alpha-corp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS). How many domains do they have?
- A. 4
- B. 6
- C. 3
- D. 8
Correct Answer: B 🗳️
Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)
- A. Audience data on past users is sent.
- B. The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
- C. This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
- D. Only data on users that are seen on a go-forward basis is sent.
- E. Uses a transparent 1x1 image pixel
Correct Answer: C,E 🗳️
Your client is attempting to express interest in purchasing data from a provider but is facing issues submitting the contact form. What is the issue?
- A. The data provider has blocked the account.
- B. The data provider is not already a linked partner.
- C. The requested data is too high volume.
- D. Multiple email addresses are not separated by commas.
Correct Answer: D 🗳️
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