[Mar-2024] Microsoft MB-260 DUMPS WITH REAL EXAM QUESTIONS
2024 New ExamPrepAway MB-260 PDF Recently Updated Questions
The MB-260 certification exam covers a wide range of topics, including customer data management, data integration, data quality, and data analysis. MB-260 exam consists of multiple-choice questions and is designed to test the candidate's ability to design, implement, and manage customer data platforms using Microsoft Dynamics 365. MB-260 exam also includes scenarios and case studies to test the candidate's ability to apply their knowledge to real-world situations.
NEW QUESTION # 27
You are a Customer Data Platform Specialist. Your marketing team is in the process of mapping entities and attributes in the data unification process of audience insights. You are assisting them with completing this task.
Which two statements correctly describe how audience insights handles the mapping of semantic types for entity attributes? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Attributes must be mapped to the semantic type of ID in order to be used as a primary key for the entity.
- B. Attributes that are automatically mapped to a semantic type cannot be remapped to a custom semantic type.
- C. The 'Define the data in the unmapped fields' section shows attributes that are not automatically mapped to a semantic type.
- D. The 'Review mapped fields' section shows all attributes for which a semantic type is automatically identified.
Answer: D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/map-entities
NEW QUESTION # 28
You are implementing a scheduled refresh in Microsoft Dynamics 365 Customer Insights.
You need to describe scheduled refreshes to your colleague.
Which two statements should you convey? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Scheduled refresh is unavailable in trial environments and can only be configured for production instances.
- B. When you configure a refresh schedule to run dairy, you must define the time zone and time when the refresh needs to run.
- C. The refresh schedule can be applied to selected data sources or specific tables within these data sources.
- D. To exclude a segment from a scheduled refresh, you must deactivate it before the scheduled refresh run.
Answer: B,C
NEW QUESTION # 29
As a Customer Data Platform Specialist, you set up audience insights as the new Customer Data Platform.
The product owner wants you to make sure that data sources are refreshed daily.
Which five actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system
NEW QUESTION # 30
You are a Customer Data Platform Specialist. You are asked to create a household cluster to group profiles that share a set of demographic data points.
Which three actions should you perform in sequence to configure a household cluster? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/merge-entities#group-profiles-into-households-or-clusters
NEW QUESTION # 31
You are a Customer Data Platform Specialist. You want to add data sources that connect to data in the organization's Azure Data Lake. You need to enable data profiling for the entity within the data source while creating it.
Which three actions should you perform in sequence to meet this requirement? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
Text Description automatically generated with low confidence
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-common-data-mode
NEW QUESTION # 32
You are a Customer Data Platform Specialist. You created several customer segments. You want to identify differences between the segments that you created.
Which two statements are correct about using segment differentiations? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. You can compare a segment with the rest of your unified profiles or with another segment.
- B. The higher the difference score, the more the attributes differ between the two segments.
- C. The lower the difference score, the more the attributes differ between the two segments.
- D. You can only compare one segment with another segment.
Answer: A,B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segment-insights
NEW QUESTION # 33
Your team developed and integrated a batch inferencing pipeline to audience insights. This allows for a new custom machine learning (ML) model to run and deliver new insights to your unified profiles dat
a. Your team is manually running the custom machine learning workflows.
Which statement is correct about allowing your workflow to run automatically with every scheduled refresh?
- A. Scheduled refreshes are not supported for custom machine learning models that are connected to audience insights.
- B. Your team can set up scheduled refreshes that allow your workflow to run automatically.
- C. You can configure scheduled refreshes for audience insights from Azure ML where you developed the custom ML model.
- D. Your team needs to manually trigger your custom machine learning workflows.
Answer: B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/custom-models
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system#schedule-tab
NEW QUESTION # 34
You need to fix the problem with exports to Dynamics 365 Sales.
What should you do?
- A. Add a field for loyalty system email address in Dynamics 365 Sales.
- B. Verify the schedule run setting for the export rs set to "on."
- C. Add the Dynamics 365 Sales Contact table to the profile unification process.
- D. Verify the segment for export does not contain more than 100,000 members.
Answer: C
NEW QUESTION # 35
You need to unify the different data sources within Microsoft Dynamics 365 Customer Insights through the data unification process.
After you selected Create customer profiles on the Review step, you notice that you still need to rename a customer field.
What is the fastest way to perform the correction?
- A. While the unification process is running, separate and recombine the Customer field. Rename it and run the unification process again.
- B. Wait for the process to finish. Refresh the page, then rename the field and run the unification process again
- C. Rename the field while the unification is in Refreshing status. Changes are still recorded during the current process.
- D. View the details of the running job and cancel the job. Rename the field and run the unification process again.
Answer: C
NEW QUESTION # 36
You are a Customer Data Platform Specialist. You are configuring a workflow for a custom model using an Azure Machine Learning batch pipeline. Configuring this type of model requires different parameters than Machine Learning Studio (Classic) models.
Which two configuration parameters are required specifically for Azure Machine Learning batch pipelines? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Output data store parameter name
- B. Web service that contains your model
- C. Output data store path
- D. Entity name
Answer: A,D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/custom-models
NEW QUESTION # 37
You are a Customer Data Platform Specialist. Your company implemented audience insights as their Customer Data Platform.
While discussing the AI possibilities of audience insights with a campaign manager, you mention that the solution can suggest segments based on the activities of a profile. The campaign manager asks you to run a suggestion based on the sales order lines that are available in audience insights.
Which three factors will affect the segment suggestions? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. The credit card or any specific attributes recorded at the order line
- B. The value of the order line
- C. The specific activity relationship path(s).
- D. The number of order lines
- E. The number of days since the last order line
Answer: B,D,E
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/suggested-segments-activity
NEW QUESTION # 38
You need to configure the out-of-the-box sentiment analysis model to run on survey response data.
Which two fields contain data that must be mapped to model input parameters? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. ResponseNumber
- B. EventRating
- C. ResponseDate
- D. CustomerNumber
Answer: C
NEW QUESTION # 39
You are a Customer Data Platform Specialist. You completed unification and are looking to create relevant segments for your business. You want to identify insights on fields that overlap between segments.
Which statement is correct about using segment overlap?
- A. You can select up to three fields to analyze for overlap analysis when you create a new segment overlap.
- B. You can select one or more fields to analyze for overlap analysis when you create a new segment overlap.
- C. Audience insights will recommend which fields may be the most insightful to use for segment overlap analysis.
- D. Audience insights will automatically select the fields for overlap analysis when you create a new segment overlap.
Answer: B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segment-insights
NEW QUESTION # 40
You need to populate a marketing list in Dynamics 365 Sales with all the members of a segment in Microsoft Dynamics 365 Customer Insights. Which two conditions must be met? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.
- A. The email addresses of contacts in Dynamics 365 Sales must match the corresponding unified customer profile email address field in Dynamics 365 Customer Insights.
- B. The segment in Dynamics 365 Customer Insights cannot contain more than 100,000 members.
- C. Dynamics 365 Sales Contacts must be ingested into Dynamics 365 Customer Insights as a data source and included in the unified customer profile.
- D. Sales team members must be assigned a role in Dynamics 365 Customer Insights to access the marketing list that is created in Dynamics 365
Answer: C
NEW QUESTION # 41
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
You are a Customer Data Platform Specialist. Your company's information technology department (IT) has a CSV file stored on one of their Shared Documents folders within their SharePoint sites which they have ingested into audience insights. The file contains a row header with some special characters, columns of different types (quantities, prices, etc.), and some rows with a high proportion of nulls and missing primary keys. You have been asked to clean and transform the data in audience insights to be ready for unification.
What should you do?
Solution: Clean the data by removing any rows where the primary key is missing, delete any leading or trailing zeros on the primary key, and name the query. Click "Next" and your data is now ready for unification.
Does this meet the goal?
- A. No
- B. Yes
Answer: A
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query
NEW QUESTION # 42
You are a Customer Data Platform Specialist. Your company uses audience insights as their Customer Data Platform.
The marketing team wants to know the total amount the customer has spent. The order lines are linked to a profile as part of the point-of-sale data source and through their loyalty ID.
Which five actions should you perform in sequence to create this insight? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/measures?tabs=b2c
NEW QUESTION # 43
You are a Customer Data Platform Specialist. You need to design a process to share the unified customer profile with the sales team. The sales team uses the Dynamics 365 Sales app for marketing list generation.
Which two conditions must be met to export segments needed by the sales team to the D365 Sales app? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. In order to export segment of customers who have DOB to Dynamics 365 Sales to create marketing lists, a connection to the Dynamics 365 Sales environment must be configured.
- B. Dynamics 365 Sales Contacts must be ingested into audience insights as a data source and included in the unified customer profile.
- C. In order to export segment of customers who have Loyalty email to Dynamics 365 Sales, a connection to the Dynamics 365 Sales environment must be configured.
- D. Contacts do not have to be present in Dynamics 365 Sales because the export process will create new contact records if they do not already exist.
Answer: A,B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/export-dynamics365-sales
NEW QUESTION # 44
You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform solution. You transferred the management of the platform to a contractor. You want the contractor to manage the existing connections without having administrator access.
Which two statements are correct about allowing contributors to use a connection for exports? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Contributors will be able to view or edit the connection after being given permission to use the connection.
- B. Contributors will see shared connections and can manage every export that uses this specific connection.
- C. Contributors will have their exports removed if their permissions are changed.
- D. Contributors will be able to use the connection if you select them in the 'choose who can use this connection" screen.
Answer: B,D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connections
NEW QUESTION # 45
You are a Customer Data Platform Specialist. Your information technology (IT) team created the customer profile records by unifying the Account, Contact, and Web Account tables. After unification was complete, the team noticed that three relationships were created automatically (CustomerToContact, CustomerToAccount and CustomerToWebAccount). The team needs to know how they can configure and update these three relationships.
What feedback should you provide?
- A. You can edit each of the three relationships by clicking into the Relationship tab and selecting edit.
- B. Relationships created via the unification process can only be edited by those with administrator-level access.
- C. You cannot edit any of the three relationships, as they are non-editable system relationships.
- D. Relationships created via the unification process can be edited by those with contributor-level access.
Answer: C
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/relationships
NEW QUESTION # 46
You are a Customer Data Platform Specialist. The marketing team wants to send personalized marketing emails to customers, but the customer FullName attribute has not been correctly populated as part of the profile unification process.
You update the Map process to include the loyalty.member.fullname, ecom.member.fullname, and cclubcust.member.full_name fields. Then, you map the fields to the Person.FullName semantic type. Audience insights automatically merges these fields into the FullName attribute on the Merge page.
What action should you perform to make sure the merged FullName field contains the most trusted data available?
- A. Separate the fields in the merged FullName field, create a new field, and add attributes in priority order.
- B. Edit the merged FullName field, combine fields by importance, and manually rank the source entities.
- C. Edit the merged FullName field and combine fields by most recent based on timestamp in the source entity.
- D. Edit the merged FullName field and combine fields by least recent based on timestamp in the source entity.
Answer: B
Explanation:
Explanation
Adding Full Name field to the unified customer record
Full Name is a merged field with the following merging policy
a. loyalty.member.fullname
b. ecom.member.fullname
c. cclubcust.csv.full_name
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/merge-entities
NEW QUESTION # 47
Your organization is using Microsoft Power Query when connecting to data sources in Microsoft Dynamics
365 Customer Insights. You loaded eCommerce profiles to Dynamics 365 Customer Insights. The table contains a iastupdated field that is loaded as a text field instead of a date field.
You need to fix the column format.
Which two actions should you perform? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. In Dynamics 365 Customer Insights, select and edit the eCommerce profiles data source to open the Power Query * Edit queries dialog.
- B. In Dynamics 365 Customer Insights, select and edit the eCommerce profiles table to open the Power Query * Edit queries dialog.
- C. In Power Query, edit the queries dialog, and select the lastupdated column, select the Transform tab, change Data Type to Date, and select Save
- D. In Dynamics 365 Customer Insights, select and edit eCommerce profiles' data source, select the lastupdated column, select the Transform tab to change Data Type to Date, and select Save
Answer: B,D
NEW QUESTION # 48
You are a Customer Data Platform Specialist. The marketing manager at your company wants to understand the training model performance for a customer lifetime value (CLV) model you configured.
What do the possible training model performance grades signify? To answer, drag the appropriate definition to the correct grade value. Each definition may be used once or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/predict-customer-lifetime-value
NEW QUESTION # 49
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Microsoft MB-260 exam is intended for individuals who have experience with Dynamics 365 and are familiar with data analysis and customer insights. MB-260 exam focuses on topics such as data integration, data analysis, and building customer profiles. Candidates who pass MB-260 exam will be able to help organizations improve their customer engagement strategies and drive business growth through data-driven insights.
The MB-260 exam is intended for professionals who have experience working with Dynamics 365 Customer Insights, including data analysts, data architects, developers, and consultants. MB-260 exam tests the candidates' ability to design, implement, and manage customer data solutions using Microsoft Dynamics 365 Customer Insights. Passing the MB-260 exam demonstrates a candidate's proficiency in customer data management, data governance, data analysis, and data integration.
Latest MB-260 Pass Guaranteed Exam Dumps Certification Sample Questions: https://ucertify.examprepaway.com/Microsoft/braindumps.MB-260.ete.file.html